About Us

Hatchet and Ox was established in 2021.  The vision of Hatchet and Ox is to inspire and to motivate.  Reaching your goals while we provide you with the comfort and feel good experience of our brand.

Our Vision and Values

Our brand is based on a solid foundation of hard work, dedication, discipline, passion and drive.  Hatchet and Ox products designed to motivate, inspire and to light up that fire inside you.  We all got a fight, whether it is physically, mentally or spiritually.  Our vision is to make you realise that you are strong enough to overcome anything, as long as you keep going, pushing forward, not giving up.

How our name and logo was established?

The "work axe" and the "battle axe" (Hatchet & Ox).

The work axe (Hatchet) symbolizes the hard work that we need to put into anything in life.  Your relationship with God, your work, your sport, your health and your family.

The battle axe (Ox) symbolizes the warrior we all have inside ALL OF US.  Whether you fight financial battles, addiction, an illness or protecting your people.

Primal

South-Africans have always been against the odds.  We have the need to be tougher than the rest.

We are not survivors, we are warriors.  Primal instinct is in our DNA.  We are built to endure.  We are built to keep pushing forward no matter what the odds.

Stand Out

Stand strong wIth Hatchet and Ox.

Stay Primal.